General 2015 National Franchised Dealers Association Dealers Attitude Survey

Discussion in 'General Discussion' started by Ichiban, Monday 2nd Mar, 2015.

  1. Ichiban Founder Staff Team

    England CJ Leeds
    30,182
    6,414
    516
    In this survey Franchised dealers are asked the simple question How would you rate your manufacturer overall?

    Mercedes tops the list but look at Honda, their franchise have a below average rating of them, would we say this survey echo how customers feel..

    32317.

    For the full survey look here, Honda needs to work on this area if your dealers have a below average perception you are going to get below average sales no mater how good the cars are.
     

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  2. Ichiban Founder Staff Team

    England CJ Leeds
    30,182
    6,414
    516
    This speaks volumes Honda is the bottom of the pile if this isn't the smoking gun that what is.

    Survey Honda bottom.PNG



    Survey Honda bottom 3.PNG

    Survey Honda bottom2 .PNG
     
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  3. SpeedyGee Administrator Staff Team

    England Speedy Birmingham
    14,999
    5,595
    4
    :Ohdear::Frown::Aghast:
     
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  4. exec Premium Member Club Supporter

    United Kingdom London
    2,863
    1,493
    One wonders how they will get customers coming into the showrooms with dealers like that, its crazy that even Vauxhall which has a notoriously bad dealer network is miles ahead in the eyes of customers.
     
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  5. dbrooks65 Senior Member ★ ★ ☆ ☆ ☆

    Scotland Dave glasgow
    286
    114
    Wow. Interesting insight into dealers thoughts on the their respective brands.
     
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  6. John Dickson Expert Advisor ★ ★ ★ ★ ★



    Nothing more to say really..... :Fear:
     
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    Ichiban likes this.