Announcement A Community Letter to Honda UK (108 Names and Counting)

Discussion in 'Club Announcements & News' started by DeviateDefiant, Wednesday 22nd Oct, 2014.

  1. DeviateDefiant Co-Founder Staff Team

    United Kingdom Leo Northants
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    We have a huge collection of UK Honda owners, and with all the recent news covering the Accord Discontinuation and various other topics discussed, we as the staff think it would be a great idea to write a community letter to Honda UK.

    This letter will be entirely written with the opinions and views of all our club members as they contribute to this thread, ideas which gain praise and acceptance will be adding in, ideas which aren't so popular may not. The premise is to gain the popular opinion of our members, and to ask and have addressed what we as a club feel are the most important points that we want addressed by Honda themselves. I will curate the letter personally, though feel free to jump in with full paragraphs or to nit pick on details - to give some order to what could be a busy and convoluted thread, I'll try and jump in with bits that I feel we can already answer as they come up.

    It's all well anyone complaining about decisions made, the Accord being discontinued, Swindon production quality or anything else - but that's not fair to the brand we love and support, we want to give the hand that feeds that ability to defend its decisions, to give insight into reasoning and most importantly reassure our members, and thus their customers, why what they're doing to our brand, is the right thing to do.

    This letter will be counter-signed by every member who wants to do so, I will ask that full names are given where possible for an air of professionalism, these can be dropped to myself by PM, if you do not want your name on the letter, you can still sign with your forum username below - just list your previous models owned to help illustrate just how many Hondas have been purchased by the members writing this letter. Full names will not go on until the letter is sent and remain private.

    If you do not immediately have any additional views for the letter but agree with what others have said, you can just elect to be signed on the letter without participating in it's creating - just reply below.

    A last point, I want to bring up before we get into this. This is not a "sling mud at Honda" opportunity, constructively criticise and give reasoning for your opinions. I'll get us started below:


    What do you want addressed?
     
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  2. bijomaru Premium Member Club Supporter

    United Kingdom Rob Swindon
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    Love the idea. Please put me down for the signature. Unfortunately this is my first Honda but have been a fan since mid 90s. :Smile: Will PM my name later and think if I'd like to add anything. Certainly the opportunity they've missed with no adverts for 8th Generation Accord, while 7th Generation had the brilliant cog ad. We should maybe address their explanation of there not being a market and point out that the competition does not withdraw the models as it's not only about whether this particular model sells to generate millions of profit, but to keep the well established brand on the market.
     
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  3. John Dickson Expert Advisor ★ ★ ★ ★ ★

    Great letter so far Leo. Think you've hit the right tone that it's not just slinging mud but it is the genuine concerns of Honda fans seeking further information and clarification.

    Can't think of anything more to say at the moment but will give it some thought.
     
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  4. Nighthawk Guest

    United Kingdom Richard Milton Keynes
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    Let me think of how to phrase it mate, but I will definetely be expressing views on this.
     
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  5. John Dickson Expert Advisor ★ ★ ★ ★ ★

    After a little bit think I've come up with this. It's a bit rough and ready so please feel free to suggest alterations as you like.

    After the decline in the variety of the UK Honda range in recent years, our club enthusiastically awaits the imminent launch of the new Civic Type-R, new NSX and the revival of the HR-V; all crucial models to revive not only Honda's past heritage but also the image of the Company in the public eye as a foreword thinking, revolutionary company, in the continued evolutionary philosophy of Soichiro Honda.

    We also feel that the Accord has a future as part of the process of reviving, evolving and bringing the Company forward. It not only provides a link to Mr Honda's heritage (the original inspiration for the name Accord being Honda's desire for accord and harmony between people, society and the automobile) but despite recent concerns it can be revived in the true spirit of Mr Honda - "We do not make something because the demand, the market, is there. With our technology we can create demand, we can create the market. Supply creates its own demand." - it would be a prime example of Honda, as the best in the industry at innovation and evolution to overcome adversity.


    Hope this is of help. Sorry it's a bit rough but the brain is running out of steam for today it's been along day :sleep:

    Feel free to use/amend/tidy up/disregard as you feel fit.

    I'll have a bit more think and see if I can come up with anything else.
     
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  6. DeviateDefiant Co-Founder Staff Team

    United Kingdom Leo Northants
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    I agree the marketing for the 8th Generation just wasn't there, I believe this definitely deserves a place in the letter - also worth covering that we are aware that a strong yen shortly after launch had a great effect on Honda's decision to not push on that front - but the fact they see no future market for the Accord is a direct result of that, it has no public presence because Honda have purposefully give it none for 6 years on the trot.

    This is extremely well worded, and I see no reason it shouldn't go in as is as it stands, people can critique more as the letter takes form. I agree whole-heartedly and I'm sure others will to.
     
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  7. DeviateDefiant Co-Founder Staff Team

    United Kingdom Leo Northants
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    Updated:
    I may have got carried away there but I wanted to get some common views from the club down to get the ball rolling more.
     
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  8. FirstHonda Premium Member Club Supporter

    This is a very good idea and will give Honda UK a fantastic opportunity to engage with some of its most loyal customers - let's just hope that they take the chance.

    I need to give it some thought, but initially I think there are two avenues to explore.

    First, I think we should ask some quite specific questions which we'd like to know the answers to. With regard to the Accord, something like "have Honda UK given up on the large saloon market segment with the discontinuation of the Accord?" There will be others, but i feel that the more specific we can be, the more likely we are to get a thoughtful response.

    Second, for me there is something around Honda being disconnected from a group of (previously loyal) customers with it's very limited current range - similar to John's point above - but with an emphasis on engagement with those previous customers. As an example, why don't Honda UK offer factory tours to the public, when so many other manufacturers use this as a tool to enhance the brand?

    Will give it some more thought and try to structure the ideas. A great start though, Leo :Smile:

    As an aside, and having worked for some very large companies, I'd be a bit surprised if Honda UK doesn't monitor social media - which should include looking at sites like HondaKarma. Would be interesting to know whether they do read the views of owners here, and what they do with the information. As a further example, Kia customers services respond directly to queries on one of the Kia forums I looked at a while ago, which I thought was great - even when the queries were challenging.
     
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  9. jrd Club Member ★ ☆ ☆ ☆ ☆

    I am in favour of any initiative that puts pressure on Honda to bring a 9th Generation Accord to the U.K. and would like to add my signature to the letter once it is finalised.
     
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  10. bijomaru Premium Member Club Supporter

    United Kingdom Rob Swindon
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    :Wub: LOVE IT ...:GoodJob: This should be in bold :Wink:
     
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  11. Nels Moderator Staff Team

    If this is the best you can come up with at 11:46pm, woe betide anyone on the receiving end of something you write at 10:00am, when you're alert and firing on all cylinders.
    We will be hard pushed to improve on it. I know I couldn't.
     
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  12. RogerH69 Premium Member Club Supporter

    South Africa Roger Oxford, UK
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    Very nicely done. Thought I haven't been a Honda driver for as long as a lot of the other HK members, I was gutted to read about the discontinuance of the Accord line, especially seeing as my first Honda was an Accord, and my next Honda will probably be an Accord too (don't get me wrong I absolutely love my Type-S Civic. but I miss the refinement that you get with an Accord). Please add my name to the 'Your Name Here' section (let me know if you can't see it in my HK profile)
     
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  13. Nighthawk Guest

    United Kingdom Richard Milton Keynes
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    I am struggling to come up with a reply even close to @John Dickson

    Excellently worded and professional, get the thoughts and feelings of many members across clearly and fairly.
     
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  14. arturius New Member Getting Started

    Hi. Please sing me. I have Honda Accord 04 and soon i want to buy the new one. Thats descrese news that they stop evolution of the accord.
     
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  15. DeviateDefiant Co-Founder Staff Team

    United Kingdom Leo Northants
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    Thanks for all the comments so far, I'll get together a response later this evening.

    We have around 30 names to the list already, thank you to all those showing their support.
     
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  16. devnull New Member Getting Started

    Absolutely gutted. Was hoping to swap my Tourer to a new shape at some point...

    Please sign me in, I've got Accord Tourer 54reg I-CDTI Exec (and also had Civic 1.6 2005, that one is now gone).

    Thanks!
     
  17. asillahi New Member Getting Started

    Please add my signature to the letter. I am on my third Accord and my wife on her second Civic so absolutely gutted.

    I guess my concern is that without the accord that leaves a very small range of cars in the UK. Are we to be left with stupid little cars and jumped up SUV's and a range of sports cars that may or may not make production and may or may not come to Britain. Even if we get some sexy new stuff what's the point if there isn't something like an Accord to sell off the back of the halo models? I for one want and need a mid/large size saloon/hatch/estate because I don't want an SUV.

    What we are suffering from is a lack of inactivity, poor direction and lack of basic decent products from Honda over the past 10 years or so. They have had no new significant models with only some new diesels to shout about. The Civic is already OLD and tired and their still faffing over the bloody CTR. The latest Accord that I have is itself an update of the previous version with a harsh ride and poor 2.0i litre petrol engine but I'd still have one over a BMW, Toyota, etc. Look at how long the new NSX is taking to develop. Has any other company taken that long even over such a specialised model? It seems to me that rather than being at the forefront of creating new technology, Honda are always playing catch-up and that whenever they come close to releasing something the technology moves on and they have to go back to the drawing board.

    I'm glad the previous V10 NSX didn't come out cause I think it could have got slapped by the LFA. I also have concerns about the upcoming CTR. All the bragging rights seem to be about 'Ring lap times but unless the CTR smashes the current record we're just going to be embarrassed by Renault and Seat who don't take years to develop decent sports models. And if the CTR turns out to be just another harsh riding car with no steering feel that just aint going to cut it.
    And don't even get me started on the bloody insight debacle!

    There are some positive signs, starting with Honda's return to F1 and all the noise from the new head at Honda seems to be about going back to Honda's roots of being a tech led company. But we can't live without an Accord in Europe. It's been a very popular car in Britain except for the latest one but if you build something that's clearly years of the pace what do you expect? Develop an all new lighter model, with decent handling and engines, some steering feel, decent quality and we'll buy the damn thing. Simples.

    Most of all, get back to being a technology led company that produces cars of great quality. I'm sick of seeing stickers on the back of go fast Renaults pissing on Honda's name.
     
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  18. garf8v Club Member ★ ☆ ☆ ☆ ☆

    Please can you add my name as well.

    Still hoping for an FR-V replacement....

    Previously had CB250and 400 superdreams and of course a CG 125.
     
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  19. Rakoribs Senior Member ★ ★ ☆ ☆ ☆

    Please add my name & my wife's names to the list (will PM you).

    My current car: Honda Accord Tourer ES GT 2.2 I-DTEC 2009.
    My wife's current car: Honda Civic Type-S 2.0L 16V 2005 .

    Many thanks.
    Regards, Mark.
     
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  20. DeviateDefiant Co-Founder Staff Team

    United Kingdom Leo Northants
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    Thanks for the input guys, we're now at around 50 names. I'll get the next update compiled shortly. Keep the thoughts coming in.
     
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