Official Honda Honda Automobiles: Honda Makes Massive Investment in Music with Launch of Honda Stage

Discussion in 'News Feeds' started by Honda US News, Wednesday 11th Jun, 2014.

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    • Honda assembles music 'Dream Team' to launch massive youth marketing initiative
    • Honda Stage to provide one-of-a kind curated music content live and online through: hundreds of pieces of exclusive online videos, news, interviews and performances through a dedicated Honda Stage channel www.youtube.com/HondaStage and distributed via multiple music channels, dozens of live concert events, expanded Civic Tours and several music festival sponsorships
    • Honda Stage program expected to garner billions of impressions through interactive and online distribution agreements with music industry leaders
    Building on its deep foundation in bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Clear Channel Media and Entertainment (iHeartRadio), Live Nation, REVOLT, Vevo and YouTube, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.

    Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans in environments where they are already searching for and consuming music, providing Honda an opportunity to further build brand awareness and loyalty. Launching in phases starting today, Honda Stage will offer music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at www.youtube.com/HondaStage. With the launch of this channel, Honda becomes a major music curator, as YouTube is the largest distributor of music content and the number one environment for music viewing.

    "Breaking through the clutter and reaching younger buyers through traditional advertising is proving more and more difficult in this always-on, digital generation," said Tom Peyton, assistant vice president of Advertising and Marketing for American Honda Motor Co., Inc. "Honda is making an even bigger investment in music than ever before. To bring this type of experience to music lovers we had to assemble a program from scratch bringing together both live and online elements that can only be found through Honda Stage."

    The Honda Stage program brings Listen, View, Attend opportunities through:

    • Honda Stage at the iHeartRadio Theater L.A. will bring dozens of live and intimate performances by the hottest acts. The concert series will be promoted on air and online across Clear Channel radio stations, which reaches more than 245 million monthly listeners nationwide, and through iHeartRadio, Clear Channel's all-in-one digital music service.
    • Several major custom Honda Stage concert events in iconic locations across the U.S. produced by Live Nation
    • Honda Stage at REVOLT Studios Hollywood will deliver regular live interviews and in-studio performances on the Honda Stage, broadcast on REVOLT TV, the iOS and Android REVOLT apps and the Honda Stage YouTube Channel
    • Honda Stage at top US Festivals, including performances by leading artists at Governors Ball in New York, Austin City Limits Music Festival and Music Midtown in Atlanta
    • Honda Civic Tour, now in its 13th year, will become three successive tours targeting specific genres, featuring Grouplove and Portugal. The Man, American Authors and 3BallMTY. For additional information on the 2014 Civic Tour visit: www.hondacivictour.com.
    Honda Stage Music Channel
    Not only will music fans have access to Honda Stage content through the multitude of live and interactive events, but through the Honda Stage online channel, viewers can experience the best of Honda Stage music and entertainment content, curated by Honda and of its all partners at www.youtube.com/HondaStage. Content published on the Honda Stage channel will also be distributed through the vast music distribution networks Clear Channel Media and Entertainment, YouTube, and Vevo (via their web, mobile/tablet and TV apps) as well as Honda social media channels.

    "This just pencils out as a smart program due to the massive content distribution platforms. With an expected reach of billions of music fans, the Honda Stage program will reach potential customers far beyond traditional TV advertising," said Peyton.

    Honda and Music
    Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation's most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour's headlining artist customizes a Civic vehicle for one lucky tour fan to win.

    In 2009, Honda began partnering with the biggest and brightest music festivals across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker's festival activations have included a Honda-sponsored stage with performances by some of the festivals' best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more. This summer Honda's music festival partnerships continue and will become part of the Honda Stage music program beginning with The Governors Ball in New York June 6-8, Music Midtown in Atlanta September 19-20 and Austin City Limits Music Festival the first two weekends in October.

    For more information on the Honda Stage music program, including announcements of the latest Honda Stage videos, exclusive concert information, show schedules, news, sweepstakes and more, visit www.HondaStage.Honda.com.

    Check back for more Honda Stage Press announcements throughout 2014 at Honda Makes Massive Investment in Music with Launch of Honda Stage

    About Honda
    Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2014, Honda celebrated its 20 millionth vehicle produced in the U.S., using domestic and globally sourced parts. Honda currently operates 15 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

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    Source: Honda World News
     
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    • Honda Civic Tour 2014 to feature Grouplove and Portugal. The Man, followed by American Authors and culminating with 3BallMTY
    • Grouplove and Portugal. The Man tour on sale starting June 20
    • www.HondaCivicTour.com
    The 2014 Honda Civic Tour is taking a new turn in its 13th year – with not just one, but three successive tours and three distinct genres of music, as well as becoming a significant pillar of the new Honda Stage music platform. Alternative rock bands Grouplove and Portugal. The Man will co-headline the first 2014 Honda Civic Tour this summer with Tokyo Police Club and Typhoon supporting on various dates kicking off on August 10 in Seattle, WA. The second of the three tours will begin in the fall, with Brooklyn-based pop/rock band American Authors on October 1. Additionally, Latin DJ trio 3BallMTY will headline the final tour of the series starting mid-November.

    "I would say that this is the dream tour. Honda is really invested in all art forms and connecting music with fans," said Hannah Hooper of Grouplove.

    Tickets for the Grouplove and Portugal. The Man Honda Civic Tour will go on sale starting June 20 and ticket information can be found at www.HondaCivicTour.com.

    The Honda Civic Tour will uphold tradition, as headlining bands will once again design their very own custom Honda Civic, which has always been a highlight of the Honda Civic Tour. Audiences are sure to be awed as headliners Grouplove and Portugal. The Man collaborate on an original design. Additionally, American Authors and 3BallMTY will each showcase their creative Civic designs later this year.

    Honda's commitment to music runs deep, with a 13 year history presenting the popular Honda Civic Tour, as well as hosting Honda Stages at premier U.S. music festivals including Governors Ball, Music Midtown and Austin City Limits Music Festival.

    Honda's passion for music content curation and delivering unique experiences to music enthusiasts has led to the automaker's development of the new Honda Stage platform. The Honda Stage program provides music fans one-of-a-kind music experiences through live performances and digital content: www.YouTube.com/HondaStage.

    Under the Honda Stage program, American Honda brings together an unprecedented group of entertainment and technology leaders including Clear Channel (iHeartRadio), Live Nation, REVOLT, Vevo and YouTube to produce and distribute some of the best original, high-quality music content available today, through dozens of live events and exclusive online content. The success of the Honda Civic Tour makes it a natural fit as a pillar of the Honda Stage program.

    "There is a new generation of music fans that can now share in Honda's passion for music and fun-to-drive vehicles with the expansion of the Honda Civic Tour, reaching a wider and broader fan base," said Nick Lee, Honda Brand Manager, American Honda Motor Co., Inc. "We are thrilled to work with so many talented artists, sponsor their tours and underwrite ticket prices so that fans have access to the music they love at an affordable price."

    Honda Civic Tour featuring Grouplove and Portugal. The Man + Support:
    August 10 Seattle, WA Marymoor Park Typhoon
    August 11 Portland, OR Edgefield Tokyo Police Club
    August 13 San Luis Obispo, CA Avila Beach Tokyo Police Club
    August 15 Los Angeles, CA The Greek Theatre Tokyo Police Club
    August 16 Las Vegas, NV Brooklyn Bowl Tokyo Police Club
    August 17 San Diego, CA Open Air Theater Tokyo Police Club
    August 19 Salt Lake City, UT Red Butte
    August 21 Morrison, CO Red Rocks
    August 22 Council Bluffs, IA Harrah's
    August 24 Milwaukee, WI Eagles Ballroom
    August 27 Des Moines, IA Simon Estes
    August 29 Kansas City, MO Crossroads
    August 30 Dallas, TX South Side Ballroom
    September 2 Atlanta, GA Masquerade Typhoon
    September 3 Charlotte, NC Uptown Theatre Typhoon
    September 5 Cincinnati, OH Horseshoe Casino Typhoon
    September 10 Columbus, OH LC Pavilion Typhoon
    September 12 Washington, DC Merriweather Post Pavilion Typhoon
    September 14 Boston, MA Bank of America Pavilion Typhoon
    September 16 New York, NY Central Park Summerstage Typhoon


    About Grouplove:
    Since forming in 2009, LA-based indie band Grouplove has quickly become one of music's most exhilarating young acts. By the time they released their 2011 debut full length, Never Trust A Happy Song (Canvasback Music/Atlantic), Grouplove was already a standout at music festivals around the world, including Lollapalooza, Outside Lands, Reading & Leeds Festivals, and Glastonbury. Produced by the band's own Ryan Rabin, Never Trust A Happy Song featured their debut single "Colours." Hailed by SPIN as "one of the most infectious songs you're bound to hear," the song climbed to the top 15 at Alternative radio and continues to be a fan favorite. Their follow-up single "Tongue Tied" garnered even greater success, going to #1 and earning platinum certification, with sales exceeding one million. Grouplove's raucous live show brought surging crowds to their Coachella and Bonnaroo performances and back-to-back sold out headlining tours. Grouplove's second full length album, Spreading Rumours, was released in Fall 2013 and met with a raft of critical acclaim from Rolling Stone, USA Today, Entertainment Weekly, and National Public Radio who called it "ludicrously easy to love." The highly anticipated collection's lead single "Ways To Go" went to #2 on the Alternative radio charts and was supported by pair of sold out tours of North America which also included stops at the Austin City Limits music festival and a return to the Coachella Music and Arts Festival. www.grouplovemusic.com

    About Portugal. The Man
    Portland, OR-via-Wasilla, AK-based band Portugal. The Man released their most recent album, Evil Friends, produced by Danger Mouse, last year. With a reputation as one of the most exciting and sought-after live bands on the festival circuit today, the band has headlined shows around the world and played every major notable festival including Bonnaroo, Coachella, Lollapalooza, and many more. Most recently, the band partnered with the Smithsonian Institute to raise awareness of the Sumatran Tiger, an endangered species, by distributing a previously unreleased song titled "Sumatran Tiger" to 400 influencers on 400 custom polycarbonate records which degraded after a certain amount of plays. With no other copies in existence, the 400 participants were tasked with digitizing and "breeding" the song through their social channels with the hashtag #EndangeredSong. www.portugaltheman.com

    About American Authors
    American Authors reached Platinum with their #1 chart-topping debut single "Best Day Of My Life." The song has been bolstered by prominent placements including Lowe's TV ad, trailers for the film Delivery Man, the Secret Life Of Walter Mitty, Major League Baseball Fan Cave commercial, opening sequence of this year's ESPN World Series Of Poker coverage and more. Recently selected for the highly influential VEVO LIFT emerging artists program and VH1's official "You Oughta Know" selection. American Authors is comprised of Zac Barnett (vocals), James Adam Shelley (guitar/banjo), Dave Rublin (bass), and Matt Sanchez (drums). Together they hail from the four corners of the country, each bringing their own influences and experiences to the writing table to create pop-flavored alt rock sprinkled with four-part harmonies, spirited lyrics, and contagious optimism. To hear their music and to watch them perform, it can be said that American Authors has the natural 'it' factor that leads to music's most successful artists. www.weareamericanauthors.com

    About 3BallMTY
    3BallMTY (pronounced: Tribal Monterrey) is Erick Rincón, DJ Otto, and Sheeqo Beat – they are a cultural phenomenon and an award-winning electronic Latin music group from Monterrey, Mexico that received the Best New Artist awards at the Latin Grammys. These young artists specialize in electronic mixes that combine cumbia and tropical music with pre-Hispanic influenced musical textures. As one of the most important and authentic representatives of "La Generación Tribal" or "tribal generation," 3BallMTY has broken cultural, generational and language barriers. Their first album "Inténtalo" reached great success within a year of its release by going Gold in Mexico and Platinum in the U.S. and Central America. The group is critically acclaimed by Rolling Stone, Billboard Magazine and the New York Times. In 2012, iTunes selected them for "Best Latin Breakthrough Album". The group has won numerous other awards since and is a force of young talent heading into the music mainstream across the U.S. with their newest release "Globall." www.3ballmty.com.mx

    About Honda Civic Tour
    Produced by Marketing Factory, the Honda Civic Tour brings innovation to the masses by combining automotive technology and contemporary music. With almost three million fans having attending Honda Civic Tour concert events since 2001, Civic Tour has established itself as one of the nation's most compelling, successful music concert tour franchises. Civic Tour has provided concert-goers with an exclusive, interactive concert experience featuring up-close and personal access to their favorite bands, including Linkin Park, blink-182, My Chemical Romance, Paramore, The Black Eyed Peas, Fall Out Boy, Everclear, Incubus, Good Charlotte, New Found Glory, Dashboard Confessional and Panic! at the Disco. www.HondaCivicTour.com

    About Honda Civic:
    One of the best-selling compact cars in the United States, the Civic features a lineup of six distinct models: the conventional gasoline-powered Civic Sedan and Civic Coupe, two high-performance Civic Si models, the gasoline-electric Civic Hybrid, the Civic Natural Gas and Civic HF high fuel economy model. The Civic lineup embodies the Honda brand values of 'clean, safe and fun' with the Civic HF achieving an EPA-estimated fuel economy rating of 41 MPG on the highway. The Civic Hybrid's EPA-estimated fuel economy rating is 44/47/45 city/highway/combined. The Civic Sedan has earned top safety ratings from NHTSA and was the first small car to earn a 'TOP SAFETY PICK+' designation from IIHS. Now in its ninth generation, the Civic remains one of the most fun-to-drive compact cars on the road today. The Civic Sedan starts at a suggested retail price (MSRP) of $18,390 and is available at Honda dealerships nationwide. For high-resolution photos, broadcast quality video and media information of the entire 2014 Civic lineup, please visit www.hondanews.com.

    About Honda Stage:
    Building on its deep foundation in bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Live Nation, Clear Channel (iHeart Radio), Revolt, YouTube and Vevo to produce and distribute some of the best original, high-quality music content available under the new Honda Stage name, through dozens of live events and exclusive online content. Honda Stage will offer music fans access to custom live and online music programming and performances, behind the scenes content, artist interviews and more at www.YouTube.com/HondaStage. With the launch of this channel, Honda becomes a major music curator, as YouTube is the largest distributor or music content and the number 1 environment for music viewing.

    About Honda:
    Honda offers a unique lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2014, Honda celebrated it's 20 millionth vehicle produced in the U.S., using domestic and globally sourced parts. Honda currently operates 16 major manufacturing facilities in North America, producing a wide range of automobiles, all-terrain vehicles, power equipment products, engines and transmissions, and the HondaJet light jet.

    For more information, go to www.HondaCivicTour.com and www.HondaStage.Honda.com and visit Honda Stage on YouTube at: www.YouTube.com/HondaStage.

    Check back for more Honda Stage Press announcements throughout 2014 at: Honda Makes Massive Investment in Music with Launch of Honda Stage

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    Source: Honda World News
     
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  5. Nels Moderator Staff Team

    At last, something to engage the younger generation and build the 'feel good' image for Honda. :OTT:
    If only they could do the same on this side of the pond !
     
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