Honda Launches Global Social PR Campaign Inspired by Customer Journeys

Discussion in 'News Feeds' started by Honda World News, Thursday 27th Jun, 2013.

  1. Honda World News Auto-Generated News Feed

    Today, Honda Motor Europe launched a global Social PR campaign called #myjourney. Using the Twitter hashtag #myjourney and an engaging content hub (www.myjourneys.com) , the campaign celebrates journeys from around the world however long or short.

    Honda is a mobility company whose products enable customers globally to undertake journeys of all kinds. www.myjourneys.com provides a place where people can share these adventures and explore other’s experiences.

    The campaign was inspired by a Honda customer, Jon Hancock. Jon and his wife Christine travelled around the world in their 1987 Honda Civic, from Bristol in the UK to Suzuka in Japan – the birthplace of their car.

    Jon and Christine’s epic journey is only one example - Ed Marsh rode his Honda C90 motorcycle from Malaysia back to London, and then up through Scandinavia to the Arctic Circle. On the other side of the world, a brave crew undertook an epic journey battling against the oceans in a trip around the top of Australia's Northern coast, utilising Honda BF225 Marine Engines.

    These journeys embody Honda’s core philosophy of “The Power of Dreams”.
    Jon Hancock explains “Dreams, most certainly can become reality, and things that seem impossible are only due to the limitations of our minds.” #myjourney offers people a chance to share in their journeys which Honda hopes will inspire others to share a journey too.

    This groundbreaking Social PR campaign was enabled and powered by Visual Voice Global, Technology.

    Find out more about the campaign or share your journey by tweeting #myjourney or visitingwww.myjourneys.com


    Honda - #MyJourney -

    Honda - #MyJourney -



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