General Honda UK raises prices to ensure price competitiveness

Discussion in 'General Discussion' started by Lisbon, Tuesday 1st Dec, 2015.

  1. Lisbon Senior Member ★ ★ ☆ ☆ ☆

    Quote on Carbuyer today from Philip Crossman, managing director of Honda UK: “In the wider context, we must ensure industry price competitiveness. To achieve this, we’ve undertaken a comprehensive review of our product pricing over the last three years to understand where Honda sits in comparison to our main competitors and have determined that we need to raise prices accordingly.”

    Read more: Honda to increase prices across the range | Carbuyer Honda to increase prices across the range | Carbuyer
     
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  2. exec Premium Member Club Supporter

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    Wow really? Are they trying to cut down on sales or something? Most people a;ready think they are too expensive, and the likes of Hyundai have leapfrogged them massively.
     
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  3. John Dickson Expert Advisor ★ ★ ★ ★ ★

    Is this Crossman idiot for real?
     
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  4. legend-ary Moderator Staff Team

    United Kingdom Legend The Big Smoke
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    Raise prices to be competitive? how about having more than 2 actual 'cars' (Civic, Jazz) in your showrooms.
    Looks like they plan on going extinct sooner than everyone.. Having less models should have meant cheaper cars as they won't have to pay development for 5 different models.. Can anyone understand their logic?
     
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  5. exec Premium Member Club Supporter

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    Just had a look at the Hyundai website and I can now see the reasoning for the price increase. The new Hyundai Tucson which would be a rival to the HR-V costs £18,695 OTR, the HR-V is now £18.495, both for the basic model. The HR-V was 17k before, so they have to raise it in order not to look like they are below the level of Hyundai. I'm not sure how the actual products compare, in terms of quality, performance, specs etc, but I can understand their reasoning now, although its not exactly making prices competitive. I'm sure Hyundai probably drop the price down a lot and offer 5 year warranty too. Just looking at their range though they have so much depth and breadth, makes Honda look like a Daihatsu.
     
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  6. Zebster Expert Advisor ★ ★ ★ ★ ★

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    Well this is odd!
     
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  7. Smokingman Senior Member ★ ★ ☆ ☆ ☆

    United Kingdom John Lincoln
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    Therefore will second hand prices increase? I guess not!
     
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  8. steve4536 Senior Member ★ ★ ☆ ☆ ☆

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    I'm no economist or businessman but.... I always thought that to be competitive is to match or go slightly under your rivals. To go above Hyundai in the snobbish stakes only tries to make Honda's customers appear a bit thick.
    Very odd indeed!
     
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  9. Nels Moderator Staff Team

    Its quite simple really. He's an agent from VW. :hitler:
    He's killed the Accord, now he's killing HUK.
    Easy to understand when you know that!
     
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  10. Smokingman Senior Member ★ ★ ☆ ☆ ☆

    United Kingdom John Lincoln
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    Not defending the guy in any way! but is he not employed by Honda Japan therefore he must be answerable to them at the end of the day, and receive there authority for decisions like this. Or is Honda UK an autonomous entity? as maybe Honda USA, Europe etc
     
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  11. FirstHonda Premium Member Club Supporter

    To be fair to Honda, if I read this right it is the first price increase for quite some time (2014) and compared with a lot of other (mainly German) marques standard equipment is far superior.

    But...and it's a big but...compared with the Koreans - who are the real competition these days - there is no advantage in equipment, and the warranty is shorter. To go along with this price news, it would have been nice to hear that standard warranties were to be extended to 5 years. After all, it's not as if Honda have anything to fear from a reliability perspective, is it?!

    I just can't understand why Honda persist with just 3 years.

    :Unknown:
     
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  12. Smokingman Senior Member ★ ★ ☆ ☆ ☆

    United Kingdom John Lincoln
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    Going back the the mid 80's when I brought my first Accord (2nd Generation) a lot of the standard equipment that was fitted, was at the time either a cost option or not an option at all on the Golf, Escort which I was looking at at the time. From that time on its been Honda at hart. I still think that is the case until a Korean or similar is as good or better than Honda or why be on this forum. for now my loyalty is firmly in the Honda camp.

    John S
     
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  13. Ichiban Founder Staff Team

    England CJ Leeds
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    Honda having not seen a rise in any of thier product since January 2014, so come on you really think this is to redress the premium tagging?
     
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  14. HondaHeritage Expert Advisor ★ ★ ★ ★ ★

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    met the guy once breifly total corperate knob head :Devil:
     
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  15. John Dickson Expert Advisor ★ ★ ★ ★ ★


    There is a sort of argument there I can see but look around the roads today how many HR-V and Tucsons do you see compared to the cheaper Nissan Puke and Nissan Kumquat

    Yes in my neck of the woods there is the "regional product" effect but I bet it's more or less the same the country over due to the prices.

    You're in a puke for £13,420 and a kumquat for £18,545 which is bigger than HR-V anyway.
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    IIRC they lagged behind their peers quite a few years ago as well and I could never understand why. Nissan and Toyota offered 3 years 60,000miles whereas Honda offered 2 years 50,000 miles warranty.

    Having said that are these 7 year warranties like the now withdrawn Vauxhall "Lifetime" warranty? You had to pay to transfer it if you were the second owner, even on a month old pre-registered car (WTF?) and loads of things were excluded anyway so save for the engine dropping out nothing was really covered as it was just window dressing.
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    They'll just make you wait even longer than the ridiculous current lead times so they can make your trade in worth even less.
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    He sounds like a grade 1 TO55 ERR
     
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  16. HondaHeritage Expert Advisor ★ ★ ★ ★ ★

    slim london
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    that really is an understatement !! last year he came on our honda heritage stand and started to blabbing on to one of our senior s800 expert /owners on how honda uk was very interested in its heritage blab blah blah our member waited for him to finish his torrent of crap and he just simple said "oh yeah ,why don't you just f@@k off"!
    this member knew that honda uk had been talking to me for the last 3 year making empty promises to support our heritage group in some form or another and to date have wasted my time and done jack shit !!!!!
    to me HUK are not fit for purpose they are ignorant ,self opinionated corperate pratts
    i personally would never buy a new honda in this country purely on the ground of the eperience I've had with the team that run HUK
     
    Last edited: Tuesday 1st Dec, 2015
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  17. John Dickson Expert Advisor ★ ★ ★ ★ ★

    It does seem very ignorant really doesn't it. I remember a VW campaign years ago when they actively searched out enthusiasts and ran ads featuring their cars. One in particular that springs to mind was they searched out '79-'81 car owners and ran the line. "How durable is a VW? Look at all the Vs and Ws around"

    Honda should be paying attention to heritage and enthusiasts who preserve the model lineage as best they can.

    In a way you'd have more respect for the bloke if he said "S*d off we're not interested!" rather than making empty promises.
     
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  18. HondaHeritage Expert Advisor ★ ★ ★ ★ ★

    slim london
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    SPOT ON !!!!!!!
     
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  19. exec Premium Member Club Supporter

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    @John Dickson True that, you will see a Puke and Cashcow in every street up and down the country, they sell very well and have very competitive price, but then I'm not sure I would compare one to a Honda, the Puke won't compare in the quality stake with HR-V I would imagine, Nissan these days is like Renaults in frock, which don't stack up against a Honda or even a Hyundai these days. The Qashqai is a very good car though. Also agree on the warranty front, not sure why Honda don't offer more, its worked wonders with Kia, my dad has one which came with 7 year warranty and it does transfer over to the next owner, you don't have to pay anything, but as he uses his as a Taxi he won't get the full 7 years.
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    BTW wasn't Crossman made the head of HUK just recently? So yet more couple of years of rot, I can't see HUK improving in the next few year even with all these new models.
     
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  20. Lisbon Senior Member ★ ★ ☆ ☆ ☆

    It's difficult to understand how any carmaker thinks it appropriate to raise the price of one of its newest models by an average of 4.4%, particularly in times of close to zero inflation. Did they get the pricing wrong when the HR-V was released? Or are they just taking potential customers for a ride ( as opposed to a test drive)?

    In any case, you can tell how uncomfortable Honda UK are with these price rises when they resort to PR speak like that used by Mr Crossman. Give them their due, George Orwell would be proud! Doubleplusgood!
     
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