Autocar No change in philosophy, says Honda chief

Discussion in 'News Feeds' started by Autocar, Tuesday 3rd Mar, 2015.

  1. Autocar Auto-Generated News Feed

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    Practicality first remains the way forward, despite the performance-focused launches

    Honda design will continue to emphasise practicality over head-turning looks, according to the company's chief operating officer Testsuo Iwamura.

    Honda's return to the sports car and hot hatch arena with the new NSX and Civic Type-R had raised suggestions the brand would adopt more sporty styling across its range, but Iwamura scotched the reports.

    "Our styling principals have been about achieving maximum space for the driver and passengers, while trying to create powertrains that can sit in the minimum space," said Iwamura. "Above all, our focus is on good visibility for anyone in the car.

    "Accordingly, our styling is a bit different from that of some of our rivals. Some manufacturers try to go to extremes and create sharp, dynamic styling, but our principles - which are backed by our customers - are focused on visibility and the trends, according to current styles.

    "That is the way Honda thinking is. We are not shifting direction up, down or sideways. Our design is accepted by our customers and we will stick to those principles."

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    Source: AutoCar
     
  2. Ichiban Founder Staff Team

    England CJ Leeds
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    Honda in Europe has to change its philosophy Iwarmura san, the Civic design was purely conceived for the European market and it is a resounding flop so your customers are telling you something & keep ignoring them at your peril.

    These so called customers advising you of these design philosophies are deluged,looking good is one thing but sales of car is the bottom line which quite frankly is poor and not to Honda principles.
     
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  3. Autocar Auto-Generated News Feed

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    Sporty Honda designs, such as the new Civic Type-R, had raised suggestions that Honda would change its styling philosophy​
    Japanese manufacturer will continue to prioritise practicality over sports styling, despite more outrageous designs like the new Civic Type-R and NSX


    Honda design will continue to emphasise practicality over head-turning looks, according to chief operating officer Testsuo Iwamura.

    Honda's return to the sports car and hot hatch arena with the new NSX and Civic Type-R had raised suggestions that the brand would adopt more sporty styling across its range, but Iwamura scotched the reports.

    "Our styling principles have been about achieving maximum space for the driver and passengers while trying to create powertrains that can sit in the minimum space," said Iwamura. "Above all, our focus is on good visibility for anyone in the car.

    "Accordingly, our styling is a bit different from that of some of our rivals. Some manufacturers try to go to extremes and create sharp, dynamic styling, but our principles - which are backed by our customers - are focused on visibility and the trends according to current styles.

    "That is the way Honda thinking is. We are not shifting direction up, down or sideways. Our design is accepted by our customers and we will stick to those principles."

    Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

    Source: AutoCar