As all the regulars here know, I am pretty much set on getting a new car next year which will not be a Honda. Sorry, HUK attitude and my principles as a result now forbids me from giving them any further money which is a pity as I am really going to miss my Accord. A short time ago I took out a few Lexus and really like the GS450H. Today, I got this email from Jaguar which was a car I have considered, being the XE. Anyway, talk about dealership confidence. Why doesnt Honda try something like this to get some interest in their cars and show off what they have to offer. Here is a copy and paste from Jaguars email to me. "Dear **** Four executive saloons. 15 minutes each. The XE was born for this kind of challenge. Come and test drive the XE R-Sport up against the BMW 3 Series, Mercedes C Class and Audi A4. The XE Challenge awaits, at your local Retailer from 2-4 September. This test drive will allow you to experience something truly special. XE is simply the most advanced, efficient and refined sports saloon Jaguar has ever produced - with assertive looks and an agile drive. No surprise that it's been recognised by Auto Express as their Best Compact Executive Car 2016." I appreciate its marketing ploys etc, but it certainly raised my interest. I have no interest in ever buying a german car, but it would be good to compare. I get to drive a 530d quite often so already have an idea of what they are like, but it would be interesting to compare against the others too. Fair play to Jaguar for coming up with this concept - Come on Honda, you can do much better than this and get some much needed attention back through your doors.