I’ve just grabbed myself what I feel is a brilliant deal on an FR-V so added to my current Accord it astounds me that my vehicle choices seem to have no place in Honda’s plans. There are brands out there better equipped at grabbing new customers than Honda and I feel they are giving even the most loyal followers no choice but consider other marques. How can this be any sort of strategy? If dropping their MPV option wasn’t bad enough dropping the saloon too? Insane in my eyes. First and foremost Honda will always be known for the development of VTEC; small N/A engines with an element of economy that can compete with forced induction and much larger engines from their counterparts. Secondary to that, for me the FR-V encompasses everything else Honda has stood for in the past and should stand for; original and borderline wacky Japanese design not trying to fit in with the ‘cool’ Euro gang. There was a market for it and I believe there still is. The FR-V if anything was ahead of its time. You need only look to the crossover market now since the Nissan movement. Honda at long last now have the brilliant HR-V but they did have something equally if not more brilliant in the FR-V years before any of their competitors. I can perhaps understand why Honda feel there may bold decisions to be made. Different manufacturers are also doing different things. Should Honda follow one, follow the another or attempt to pioneer? Mazda decided to drop the Mazda 5 but at least have a 7 seater CX-5 pencilled in for the future. BMW recently decided to enter the ‘Zafira’ type 3 row market with the 2 series grand tourer having only ever had 7 seats as an option on the X5. Who is right? I have no idea! But it seems fairly obvious that having a 7 or at least 6 seat option seems to be the right decision. If reaching the masses is the strategy, bearing in mind Nissan dropped the Primera in favour of the crossovers, Renault the same with the Laguna and add to that the VAG issues over the past year; I feel there was a genuine opportunity for Honda to fly the flag for Japanese engineering and market a fabulous saloon to capture the hearts of the masses. They haven’t. The new Mondeo is getting rave reviews. Mazda 6 sales are going through the roof, particularly through their commercial channel. Mondeos and Mazda 6s are being touted as the credible alternatives to BMW, Mercedes and Audi! 10 years ago had someone suggested that in 2016 Honda would have no saloon, no coupe, no MPV and that the Type-R would be forced induction I would’ve rolled over laughing.