Autocar Gulf widens between haves and have nots

Discussion in 'News Feeds' started by Autocar, Monday 14th Jan, 2013.

  1. Autocar Valued Contributor ★ ★ ★ ☆ ☆

    Recent job announcements from Honda and JLR don't cancel each other out, but underline the pace of change in the industryAmazing how quickly this industry gives and takes. Last Thursday morning Honda announced it was axing 800 jobs in the UK, just four days later here at the Detroit motor show Jaguar Land Rover has announced it is creating a further 800 as part of its ongoing recruitment drive.
    Of course, it's not nearly as simple as saying the two balance out, but it does once again underline the growing divide between the haves and have nots in the car industry at the moment.
    Honda, so proud that it has never previously issued a single compulsory redundancy in Swindon, clearly sees fighting in the middle market morass of Europe's depressed market with a mediocre product line as leaving it with a long-term problem to overcome.
    Jaguar Land Rover, in contrast, clearly feels its time has come. Zeitgeist products like the Evoque and upcoming F-Type help, as does a powerful, wealthy backer, but so too does its positioning in the fractious global market.
    It's hard to remember a time of such divide, and such an accelerated pace of change. The only certainty is that by the time Europe recovers - something even optimists say is a year away - the car industry will look very different indeed.