We all know the 8th gen has never set the sale charts alight like the outgoing 7th gen, in its five years of production. In the later years of the 7th gen the Sport EX GT Diesel sold like hot cakes. Honda now see the Audi S Line and 3 Series customer within scope as these cars were being traded in for the new Accord. Honda now wants to break away from the dependable image and enter the premium car club. The new 8th Generation indented market is quickly adapted on one years sales of the previous model ? Honda marketing gives a new direction to launch of the car and pegs the Accord with German ethos and so called perigee.However I need to put into perspective the strong yen , recession and natural disasters and other global fluctuations has put the Accord on the back foot but these eight points were the initial mistakes which gave the 8th gen a poor start and stopped the car from emulating the 7th Generation success. First Mistake. Honda Accord in their history has never challenged the Germans with the Honda brand name. The Honda press releases and video gave the Accord the design kudos it was designed with the 3 series BMW as their benchmark. WHY??? Your founding father philosophy was "Think for yourself and don't follow in other people's footsteps." Honda marketing and PR team score an own goal losing focus of what Honda does well but follows this premium market path with no substance.. My advice. Honda is a superb engineering firm please stick to what you do superbly. Stop marketing your cars with false pertinences, producing cars which impress your customers not peoples egos. The Honda three joys come to mind here. Second Mistake Amber headlight for the EU market, the outgoing 7th gen facelift model did not have them so why did you put them on the European car? JDM 8th gen Accord didn’t have them it could have been avoided easily. This was addressed in minor revision model with clear lights. My Advice Please never give amber headlights in Europe again they will NEVER be accepted. Third Mistake The front grill is hideous. It was ugly devoid of any aesthetic presence or any Honda styling cues from the previous Accords .In 2008 saw a host of other manufactures began supersizing their front ends and grills, but Honda grill on the Accord was the worst of the lot. This again was redesigned with larger slates on the minor revision model to give the car a pleasing and deflecting the wide grin. My Advise It should have been changed with the year of it launch it was plain ugly. Honda could have even given the non ADAS customers the sport grill an free upgrade. I have to go far and say it is the worst grill on a Honda Accord in its history! Fourth Mistake. Honda changes the entire model option list and go for a new line of ES,EX ,EX-GT, alienating Honda loyalist they are scratching their heads to why the line-up was changed. Was this to give the premium market feel ? My advice Why change something when the 6th gen and 7th gen model options worked, you have just confused your customers even further. Fifth mistake The Tourer rear suspension could have been designed better whilst retaining the independent suspension layout,all the 7th gen Tourer owners I know rejected the car on the load lugging capabilities. They refuse to test drive or even acknowledge the other massive improvements on the car. Honda had the right intention to improve the handling and ride but looked at the market survey too heavily which suggested the customer never utilised their 7th Generation boot to its full capacity . My advice Stop relying on your market surveys, have focus groups with actual customers not some random customer samples who have no passion for the car. Take advise from your repeat customer not from your new one. If you alienate your repeat customers well you won’t get new one in the near future. Sixth Mistake All tourer don’t get the power tailgate the 7th gen Accord has that across the board. My advise A bad move, seen as a downgrade from the 7th gen. Seventh Mistake Poor marketing and poor adversing for Europe and still present still to this date, yes credit goes to Honda to have the first live advert with skydivers but it was a poor effort to highlight the cars features. The slogan "Difficult Is Worth Doing," the follow up to explain to customers what was so difficult was never emphasised. The customer knew more than the dealers what the advancements were by just comparing the cars , your new customer never had a chance to know what they were. My advise Honda needs to stop on brand building focus on the car and it qualities, your brand name has been established decades ago we need to change the record now. Eight mistake Price of the car was an issue for Honda Accord loyalist. My advise The premium price tag may have pushed your customers to look at other cars. This may thread may paint a gloomy picture for Honda and the Honda Accord, but the 8th gen is fanatic irrespective of these shortcomings. The engineers have done a remarkable job these eight points should not overshadow a superb car .I would say the 8th Generation is far the best Honda Accord till date. but if Honda Accord customer cannot be critical of the mistake Honda made... then who will? Polite notice Please don't use this thread as free for all to slate Honda this is constructive criticism and the essence of this thread should not be lost on other tangents, irrelevant post will be removed. We need to capture valid and useful information for a conducive debate.